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Chow down time at the Mandalay Bay Buffet in Vegas. I
know you LOVE to eat! With summer around the corner, and less layers of clothes
becoming the "in" thing for the next three to four months (we hope),
you might be considering dieting or even giving up delicious meals for "saw
dust" bars. (I don't know about you, but that doesn't sound like a tasty
treat to me!) Let me share a success story with you about great tasting food that
won't go to your waist. Their journey (like any other truly
inspiring success stories) was one of overcoming bubble-bursting obstacles...
Enjoying authentic Italian pizza at Caffe Donnini in Florence. Last
month, while I was waiting for my flight at the airport, I stumbled upon an interesting
article in the Reader's Digest about two Polish-Canadian sisters (Janet and Greta)
who published cookbooks that mixed pots and pans with pens and puns in an effort
to improve people's eating habits. They saw it being more than just a cookbook:
It would be a lifestyle guide that would bring clarity (and fun) to the confusing
world of nutrition and dieting. "Everyone loves to eat and everyone loves
to laugh," they reasoned. "Why not combine the two?" So they did. They
wrapped the entire cookbook in humoursilly cartoons, corny jokes, and "punny"
recipe titles such as Miss American Thigh, Jurassic Pork, Lord of the Wings and
La Vida Mochato make the normally dry subject of nutrition easier to digest.
Pun intended, of course!
Lunch time in Malaysia. They
literally went for broke to get their beloved cookbook on store shelves. After
hatching their "brilliant" plan, they decided to quit their secure full-time
jobson the same day, no less! To fund their project, they sold all their
possessions at an everything-but-the-kitchen-sink yard saleTVs, stereos,
clothing, unopened infomercial purchases, Chia Pet and Thigh Masterbasically
anything that wasn't nailed down. They went 14 months without
any income while writing the book, living off proceeds from the yard sale, credit
card advances, personal loans and the occasional bake sale or bottle drive (seriously).
They would have resorted to panhandling had Greta not needed every single one
of their pans to develop recipes!
I can never get enough dessert! When
their bank accounts dwindled to a paltry $1.17 between the two of them, they optimistically
mailed their manuscript to the largest New York Publishers. Every single one bluntly
turned them down. To the publishers, the sisters were simply two unknown would-be
authors from Canada, without a track record, without an agent, without a hope.
And their work was too much a break from tradition: "A cartoon-illustrated
cookbook? You must be joking!" Actually, they were joking! That was the point!
Jokes and food...food and jokes! But publishers didn't get their point and, at
that time, they were $80,000 in debt, unemployed and starting to get on each other's
nerves.
Chinese food at Sea Palace in Amsterdam. Desperate,
but undaunted, they solicited the help of David Chilton, author of Canada's all-time
bestseller, The Wealthy Barber. In a nutshell, it was his cookbook-loving
mother who tried the recipes, loved them all, and convinced David to get involved.
(The sisters were convinced David felt sorry for them, too.)
Pigging out with my niece in Malaysia. The
very first cookbook they wrote and self-published, Looneyspoons: Low Fat Food
Made Fun!, sold a whooping 325,000 copies in the first year, making it one
of the fastest selling books in Canadian publishing history. Thousands of letters
and phone calls came from people taking the time to pour their hearts explaining
how the book has changed their lives for the better. And so, the sisters were
inspired to produce their second book, Crazy Plates: Low-Fat Food So Good You'll
Swear It's Bad For You! This book also had goofy recipe titles: Mercedes Buns,
Itsy Bitsy Teeny Weeny Coloured Polka Dot Rotini and Love Me Tenderloin, to name
a few.
Pigging out with my cousin in Malaysia. In its first 12 months, Crazy Plates sold 350,000
copies beating Looneyspoons' first-year sales. The book was a hit! You
wouldn't just find it in the kitchen, but in cars, in planes, in trains, in beds,
heck, readers even wrote to say they kept it in the bathroom.
Chowing down at La Bussola in Florence, Italy.
Soon, fans inspired the sisters to cook up their meatiest, juiciest, most flavourful
batch of pots and puns with the first-ever know-carb, know-fat cookbook, Eat,
Shrink & Be Merry. The sisters were able to teach people how to eat instead
of how to diet-and clear up conflicting information, fads, myths and misconceptions
with low-fat, no-fat, high-fat, high-protein, no-carb, low-carb, bad-carb, good
carb...good grief!
Getting ready for my fourth course. The
point is...you don't need to stop eating or give up great tasting food when you
"diet". (If you want, look for these "punny" cookbooks to
help you get started on eating right.) So while you follow your heart to pursue
your dreams (just as Janet and Greta did), remember to take good care of your
body. Your body is your life vehicledriven by your heart, with the help
of your mindtaking you anywhere you want to go. How much wealth can you
accumulate if your vehicle is down? So while you dream big, work hard (and smart),
refuse to quit and let passion be your guide, remember to eat well and laugh your
way to good health! |